The phrase “growth hacker” was coined by Sean Ellis in 2010. In 2010 he wrote his famous blog article Find a Growth Hacker for Your Startup.
“Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charge. A marketer with the right talents and approach can kick some serious ass once product-market fit and an efficient conversion/monetization process have been proven. […]
” The common characteristic seems to be an ability to take responsibility for growth and an entrepreneurial drive (it’s risky taking that responsibility). The right growth hacker will have a burning desire to connect your target market with your must have solution. They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies. “
Sean Ellis. CEO of GrowthHackers.com. Previous roles include first marketer at Dropbox, Lookout, Xobni, LogMeIn (IPO), and Uproar (IPO). Also interim marketing exec roles at Eventbrite, Socialcast, and Webs.
The starting point for growth hacking pivotate around the concept of Product/Market Fit.
Here some hacks and ideas (work in progress)
#1 NARROW DOWN FAR ENOUGH YOUR IDEAL CUSTOMER. Market and Niche correct segmentation is really important.
#2 OWN YOUR DISTRIBUTION CHANNELS. Databases, maillists… and LEVERAGE EXISTING ONES.
#3 CREATE CONTENT TO NURTURE YOUR AUDIENCE. A fundamental part of the engagement by building a relationship and a COMMUNITY providing value.
#4 STORYTELLING.
“Growth begins with words. Stories, they move people. And moving people is magical for building a business on your own terms, without woryying about competition.”
#5 CUSTOMER ZERO. Deliver a great CX to every single customer, like they are all the first one.
#6 PRESS, ALTERNATIVE ADS, WORD OF MOUTH, REFERRALS and SEO DONE RIGHT.
#7 BE AUTHENTIC, AND HUMAN.