Social media marketing looks simple. My product is fantastic, indeed; a tweet will suffice to go viral and I will be soon in the next edition cover of BusinessWeek.
However, the reality will come to hit you right in your believes and your one post probably won’t go viral.
But a good strategy and a consistent, iterative improvement process may in fact drive traffic, generate leads, and even sell through social media. You might not be in the “30 under 30´s” of Wired, but you can build a successful company off the back of your social efforts.
So I’ve compiled a set of actionable Resources for Business in Social Media Platforms available to help you in your way.
Instagram for Business Blog
This is the place to get started and updated with all the content and news for your business IG account. You will find here all the advertising and sell, including the documentation for your developers team to connect and use the data.
Visit the Instagram for business Blog, here.
Youtube Playbook for Creative Advertising
YouTube is the second largest search engine according to Forbes. With this essential guide you will easily get to know:
- the YouTube ecosystem and some of the strategies behind its creative content,
- learn to use the tools that will take your creative to the next level and optimize your campaigns,
- how to reach your audience, hold their attention and earn their love,
- and discover the full suite of strategies and analytics tools that will help you grow your YouTube audience.
Visit the Playbook for YouTube, here.
Twitter for Business
The #1 platform for discovery and real time conversations offers a powerful, impactful, and unique advertising platform. Don´t miss the resources that Twitter had collected for Business to help them increase the base and engagement of their followers.
Visit the Twitter for Business page, here.
Linkedin for Small Business
The professional network comes with great features to make your business grow, from tools to build relationships, find talent or prospect new leads.
A fantastic Business Owner´s Guide for Linkedin is available, here.
Visit the Linkedin for Small Business site for all resources and features, here.
The Keyword – Google Ads Blog
All Hail Google Adwords! Under the headline “Make every marketing dollar count” the ubiquitous and omniscient Google brings to all the mortals the tricks, tips and latest updates of the Google Ads platform. The content is organized chronologically and not categorized at all so it´s difficult access the content. Ranks poorly in this article SEO.
Visit “The Keyword” Blog, here.